Since this February’s “window to the world” rebrand of BBC Two, the website has been revamped to coincide with the new look. The rebrand still includes the world famous ‘2s’, which have become synonymous with the BBC Two brand. As such, the BBC Two website gives fans the chance to make ‘Citizen Idents’ using the ‘2’ template. Makers can then upload their homemade creations and the best are shown on the site. This is an excellent fusion of web 2.0, participation, interactivity and exploitation the BBC Two brand, particularly for cult fans of the ‘2s’. Moreover, a wall-chart of the ‘2s’ past and present is available to download. The ‘Stuff from You’ section of the homepage acts as a pseudo user-generated section, which allows fans to send in relevant content or to link to a blog or photo which may be of interest. The website as a whole has been revamped using the new BBC Two colour palette (dominated by “Deep Aqua”) and replicas of the new on-screen promos with the '2' forming a ‘window’ to the trailer behind it. The boxed-logos of the main four UK channels from the BBC are shown at the foot of each page – as with all their respective websites - increasing cross-promotional activity.
The website is perhaps a little too simplistic and ‘fun’ for its own good. The site is broken down into just 3 categories: Home, Everything and TV Listings, making it quite hard to navigate immediately to something specific.
1 > From the BBC: Short-form content from UK programmes which only act as “promotional content” for BBC shows. All the content here is exclusive to YouTube – such as video diaries and behind the scenes footage.
2 > From BBC Worldwide: An entertainment-based channel showcasing the best of BBC content – including Top Gear and Spooks. This will be available worldwide and as such, some advertising will be present on these pages. These, the BBC has assured, will be non-intrusive and efforts will be made to ensure UK users will avoid any advertising.
3 > From BBC World (i.e. BBC News): This channel is yet to launch, but when it does it will be available only to non-UK residents. This is because the same content will be available on the BBC News website (under the branding ‘BBC News’) where currently it is not for overseas (where news content is watched on BBC World television). The channel will be commercially funded and will be updated with around 30 clips per day of BBC News output including “up to the minute news and analysis”.
‘Two on YouTube’ fits into the ‘BBC’ and ‘BBC Worldwide’ categories, and whilst the BBC Two website is under review, YouTube is subtly being promoted as an alternative for additional content.
BBC Press Office: BBC Two Re-brand - Press Release
BBC Two Ident Wallchart - Old & New idents are honoured
Citizen Idents - The best of viewers' BBC Two ident mocks
BBC Cult: The '2s' - The now defunct website about the BBC Two idents
BBC News: BBC strikes Google-YouTube Deal - Coverage of the BBC's recent tech deal